Album Release

There is a lot of technicalities that go into the release of an album. I am slowly finding out and the hoops to jump through as I work through it with the Last Relapse release. 

ISRC codes are an integral part of all your favourite digital media and it is a code that I have just learned about when applying it to my own content. Basically ISRC codes digitally track the lifespan of digital media- all of it's plays and downloads. And reports the data to Sound Scan and SOCAN so they can accurately chart your songs and pay out due royalties. This is one amazing benefit of the digital media culture we live in: the ability to accurately track and report album stats without relying on major labels to coax Billboard reporters to bump up album spots. 

The ISRC codes come with a small price of $50.00 for an album. After paying this fee you get a unique ISRC code for your band and each song is issued a sub code as well. Typically these codes are burned into the disk with mastering software, but being a digital audio file the code can be embedded without major surgery to get into the file. 

It's amazing that you can get world wide distribution and album charting with a couple clicks of the mouse as a small payment. Of course you need a quality product and a solid fanbase to achieve real success, but it I great to know the tools of the trade before Ozzy comes knockin on your door to put you in his show roster. Cheers!